If you’ve seen our Instagram account, browsed our website, or read one of our newsletters, you’ll have noticed just how important content is to our overall marketing strategy here at WeRoad. Inspiring, entertaining, and creating a connection with WeRoaders and prospects is the daily obsession of our Marketing team.
That’s why we are looking for a proactive, entrepreneurial, and creative Content Strategist who will play a key role within our Marketing team, leading the team to produce new, high potential content. The Content Strategist will drive and oversee the creation of new formats in order to maximize the impact of our content across various proprietary channels, driving performance against a set of predefined KPIs (reach, interactions, engagement rate, video view rate, email open rate and click rate, traffic, etc.).