Performance & Biddable Specialist (SEM + Social)

Unit: Marketing City: Milan, Italy

Job Description

We are currently seeking a talented, entrepreneurial Performance & Biddable Specialist (SEM + Social) to join our growing Digital Marketing team.

The Performance & Biddable Specialist (SEM + Social) will support the Digital Marketing Manager in the development and execution of best-in-class strategies for all biddable media activities (Search Engine Marketing [SEM] and Paid Social).

You will love this job if

  • You are passionate about travels and you prefer adventure instead of daily routine.
  • You have a natural impatience to learn new things and discover new ways to do what you are passionate about.
  • You excel at, and love working in, a fast-paced, always-changing environment.
  • You are proactive and you are willing to experiment different ways to reach goals.
  • You are not afraid of making mistakes because you think they are a stepping stone to success.

What you’ll do

  • Manage the execution and adjustment of biddable media campaigns.
  • Monitor performance and quality of biddable media campaigns.
  • Optimize campaigns in order to reach revenue and ROAS targets.
  • Create and manage accurate reports on channel performance.
  • Analyze reports and data to identify trends and optimization opportunities.
  • Proactively contribute to the improvement of campaign performance, identifying potential problems related to campaigns and proposing and executing solutions.
  • Take responsibility of the setup of new campaigns, driving quality control to make sure campaigns are published error-free.
  • Stay up-to-date on new products and features,trends, and techniques in order to propose the use of new tools/best practices where relevant.

Skills & Qualifications

  • Previous experience successfully managing SEM and Paid Social channels.
  • Strong analytical mindset and approach; ability to analyze and discuss data related to performance and campaigns.
  • Knowledge and understanding of biddable media technologies.
  • Knowledge and understanding of online consumer behavior, the main KPIs used to track behavior along the customer journey, and how to leverage them to optimize online marketing activities.
  • Ability to multitask and prioritize multiple workstreams autonomously.
  • Excellent time management skills and ability to work to tight deadlines.
  • Eager to work in a dynamic, fast-paced work environment.

Additional skills:

  • Proven experience with creating and managing multi-country digital campaigns is a plus.
  • Experience in the travel industry is a plus.

What can you expect?

  • Access to the best performance and inbound marketing platforms available on the market (Google Ads, YouTube, Facebook and Instagram Ads, Instapage, Criteo, Adroll, Salesforce, Mailchimp and even WhatsApp for Business).
  • The chance to join workshops in the Top digital companies like Facebook, Instagram and Google.
  • A fun fast-paced startup environment full of ideas and drive to execute those ideas You get to see how your own decisions impact the organisation and affect its goals and objectives.
  • Attractive Salary.
  • Don’t bother with formal wear or formalities.
  • Free and fresh breakfast everyday.
  • Realize your dream of seeing the world with a WeRoad trip of your choice every year: from the rice paddies of Indonesia to the Caribbean Paradise of Cuba, from Iceland, the land of fire and ice to India, the spiritual center of the world.
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